Glenn Hadley
Senior VP of Strategy
at Dreamscape Marketing
Presentation
Join healthcare marketing industry veteran Glenn Hadley as he kicks off and welcomes attendees and presenters alike to the first annual DSO Business Forum.
About the Presenter
Glenn Hadley is Senior Vice President of Strategy for Dreamscape Marketing. Spending years working nationally to revitalize behavioral healthcare conferences and pioneering the virtual trade show platform, Glenn wanted to get back to his core goal of helping people break through personally and professionally. He brings a unique, broad, and informed perspective of the healthcare profession to Dreamscape Marketing. Nationally, Glenn is heading the development of new professional business relationships in hopes of bringing healing to new markets. As a former professional tennis player, coach, and director, Glenn brings a wealth of knowledge in team-building and community organization to the healthcare industry.
Brian Colao
Director, DSO Group
Dykema
Presentation
Technology is rapidly advancing in the dental industry and it’s enabling providers — both DSOs and private practices — to offer more convenient and safe dentistry than ever before. Learn how technology and other factors have impacted the state of the DSO industry and what trends can be expected moving forward.
About the Presenter
Brian Colao is the Director of Dykema’s Dental Service Organizations Group. He has been serving the dental industry for over 25 years and is widely regarded as one of the foremost authorities in the United States on DSO formation, DSO business structures, DSO related mergers and acquisitions, and the full array of regulatory compliance requirements for DSOs. Brian was named a “2019 DSO Influencer” by Group Dentistry Now.
Marni Blythe
Business Management Consultant, Fractional Integrator/COO, Speaker
Presentation
Your DSO is more than likely incredible when it comes to your admin and clinical teams. You are an expert and leader in dentistry, but are you an expert in people? Do you have protocols and systems in place to systematically foster healthy, happy team members who want to stay for the long term? Could you move your DSO toward adaption of a growth mindset culture? Perhaps the better question is: Can you afford not to?
A growth mindset is the belief that people should never stop learning. A fixed mindset is the belief that talent is innate – you’re born a certain way, work with what you’re given and you don’t have an ability to change.
Having a growth mindset is crucial if you want your DSO to keep turnover rates down and create a positive work environment where staff want to stay. There are a number of major organizations that are successfully adopting programs and systems to foster a growth mindset culture such as: GE, Bloomberg, P&G, and Apple. Imagine encouraging practice culture for teams to embrace being “learn-it-alls” rather than “know-it-alls.”
The growth mindset is a philosophy born out of research by Dr. Dweck, a world-renowned psychologist with a passion for understanding how people cope with failure.
According to Dweck’s research, employees working in a company that encourages growth mindsets are:
Behavioral, social and emotional skills are what make humans indispensable. Leadership, communication, collaboration, creativity, and adaptability are becoming increasingly more vital to ensure practice success.
Join our 20 min talk!
Learning Objectives:
About the Presenter
Marni Blythe is a wonder of nature. A breath of fresh air mixed with gale-force winds when she is on a mission to elevate companies or organizations. A serial entrepreneur with the moxie to make things happen. She is a forward thinker who believes in the power of strategic planning – and consistent action – to produce measurable results. She is an unabashedly, unapologetically fierce change-maker. Marni does it all with deep care and compassion for helping people create their best lives, combining both personal happiness with career success.
As the founder and owner of Full Pocket Coaching, based in North Carolina’s progressive Triangle region, Marni helps fill in the gaps for CEOs who are looking for expertise in operations and marketing without hiring full-time personnel. Most of her clients are in the healthcare sector, including chiropractors, optometrists, and dentists. Marni’s CV sums up her specialties in a few words: Fractional COO/CMO/Integrator, Management Consultant, Speaker. Her own story is one that makes us stop, smile, and think.
Camille Reid
Industry Strategist
at Dreamscape Marketing
Presentation
Every capable modern practice marketing team, whether internal or agency, knows that Google is where the majority of new patients go first to find their new dental home. It’s also especially where they go first for quick information on dental emergencies, and to research the best providers of elective high cost specialty procedures.
Join Camille Reid, DSO Digital Marketing Strategist, as she shares the tandem focus SEO strategy that will utilize hyper local geography and high profit services keywords to allow you to push past your local competition on Google, and deliver those new business opportunities that will have the greatest ROI and deliver the strongest opportunities for growth.
About the Presenter
Coming Soon
Sooji Park
Partner
Natscent
Presentation
Benefits of SCENT in Dental – the what/why/how SCENT is so powerful:
Scent is proven to increase:
We want you to be at the forefront of Innovation, Retention, Experience and ROI by changing how dentistry smells!
About the Presenter
Sooji Park is Partner and “Nose” for Natscent, a Scent Marketing company that is Bridging the Gap between Retail and Healthcare by intentionally changing how the Dental Industry Smells Entrepreneurship, Passion and Kindness motivate her to provide 5-Star Service for ALL her clients. Sooji owns three additional companies – College Consulting, Fundraising for NGO’s, and a Private/Personal Chef mentored by Jacques Pepin. She loves her three sons, is an avid tennis player and serves on several Boards including her alma mater, Barnard College.
Amol Nirgudkar
Co-Founder and CEO
of Patient Prism
Presentation
About the Presenter
Amol Nirgudkar helps dentists grow their practices and reach their revenue goals. As a certified public accountant, business consultant, author, and inventor, he has 20 years of experience working with dental practices and groups. He is the co-founder of Patient Prism, an award-winning call tracking software that leverages the power of artificial intelligence to review and score every new patient phone call. When the call doesn’t end in a booked appointment, the software alerts the team and provides call coaching data so they can win back that potential patient during a follow-up call. Amol has five patents to his credit. He is also one of the most well-known and highly followed thought leaders in dentistry and shares his knowledge abundantly via social media platforms.
Allen Schwartz
Partner and Founder
DSO DataCONNECT
Presentation
Sarah Ruburg
CEO + Founder of
Our Thrive Tribe
Presentation
Oftentimes Social Media can seem time consuming and burdensome. In this presentation I am going to share 10 easy checklist items you can put into place today that will not only save you time (and sanity) but can also help you to build more meaningful relationships with your audience.
About the Presenter
Sarah is a master of connecting and building relationships. She uses her superpower to help practices and industry partners grow by offering consulting, social media strategy and management. Sarah has spent 10 years in dentistry working at the Dentist Entrepreneur Organization and two dental marketing companies. She held positions such as Director of Culture and Engagement, Account Manager, Project Manager and Business Development. Her time at the DEO made her fall in love with the DSO community. Watching clinicians transitioning into Entrepreneurship helped her decide to follow suit and she transitioned from Intrapreneur to Entrepreneur. She saw a need for relationship building through social media both on the practice and the vendor side. By pairing her in-depth knowledge and connections in the industry as well as her ability to create and execute custom strategies, Sarah is able to give her clients their time back so they can focus more on what they love to do! Acting as a catalyst for growth and strategic partner for those who want to grow in dental, Our Thrive Tribe was founded.
Dr. Ryan Hungate
Orthodontist & Founder
of Simplifeye
Presentation
You’re understaffed and everyone in the office is stretched thin. You’ve exhausted staffing agencies, job postings, and your niece can’t fill in again. You’re not alone – 33% of dentists can’t fill their schedule due to staffing issues. But have you considered how automation and technology can bridge that gap?
Learn how automation and technology can:
About the Presenter
Ryan Hungate, DDS, MS, is an orthodontist and the founder of Simplifeye, a company focused on streamlining processes to increase patients and revenue, while decreasing overhead. Dr. Hungate graduated from the orthodontic specialty program at USC and continues to volunteer his skills to help children. Prior to dental school, Dr. Hungate worked at Apple’s headquarters and helped design the customer workflow adopted by Apple’s retail stores globally.
Dr. Hungate is one of the country’s leading experts on the intersection of dentistry and technology. He shares easy-to-implement advice for dentists who want to modernize their practices and reduce overhead by implementing automation and workflows to help their businesses run more efficiently.
